Myspace profiles at some American Public Library's clearly target a teen audience, such as Denvers'... eVolver ...advertising tutor help, teen survey results, music reviews by teens, heroes & music.
Hennepin and Topeka & Shawnee County Libraries appear to target a wider audience...teens to adults. Advertising includes... book group events, book reviews, new books & DVD's, job vacancies and author visits.
These sites allow users to obtain information and explore their community. They allow members to see who is connected to whom.
Myspace & Facebook are high traffic sites... popular with the Internet generation. They are engaging as they create community, share content and collaborate with others ... which libraries are doing.
Myspaces' home page, showing...Browse, Search, Invite, Favourites, Forum, Groups, Events, Blog, Games & Music... shows alignment with what libraries are presently doing... virtually and physically.
One way for Librarians' to be present on Facebook without intruding on the personal connection of "friending" students/patrons is by creating groups and posting information to the groups. Students can use Facebook to collaborate on class projects for instance.
Our library could have a Myspace profile as member profiles are publicly available. It would need to be maintained and edited regularly by committed staff members for currency of information.
It could include : new additions to collection, reading lists, book reviews, author visits, study groups, book clubs , community feedback.
We could aim to "friend"... other libraries, authors, professional groups, students, teachers.
Best thing I've seen other libraries do on Myspace : placing "Interest Groups" on profile( by category), which connects like-minded people with each other.
SUMMARY
According to Assoc. Prof. Edward Castronova, Indiana Uni." When a library selects a social network and utilises it, it results in better services and communications with their users." Users are given a new way to be involved and participate in the library.
Never before has the technology been available to so connect questions with answers, patrons with libraries.
If libraries act on their heritage as places for intellectual improvement, social interaction and cultural cohesion there is a great future for them.